Introduction — Ultimate Marketing is focused on maintaining high margins for our Dealer and Distribution networks. In recognition of the investment in time and resources required for our high-quality partners to provide the level of customer service and product knowledge expected from our customers, Ultimate Marketing is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products.
MAP Policy Guidelines — MAP pricing for all Ultimate Marketing products can be found on your current price list. All advertised prices must be at or above MAP. Ultimate Marketing requires all resellers to inactivate any algorithms that automatically update or adjust pricing according to the reseller's promotions.
MAP Violation Consequences:
- 1st Violation — Verbal or e-mail warning.
- 2nd Violation — 1 month authorization suspension. All SKUs must be temporarily disabled.
- 3rd Violation — Immediate termination of authorization. All products must be removed.